Last February, Spotify announced plans to roll out the new high-end subscription service. “So I can’t really announce any specifics on this other than to say that we’re in constant dialogue with our partners to bring this to market.” “Many of the features that we talk about and especially that’s related to music ends up into licensing,” Ek told investors.
In response to a direct question over Spotify’s failure to bring the HiFi service to the public as promised, Ek only provided a vague answer before moving on. Speaking to analysts and investors during Spotify’s quarterly and annual earnings release on Wednesday, Ek stated that the company doesn’t have much to share about its plans for the HiFi tier, but noted discussions were ongoing. Will Spotify HiFi go live? And will Spotify adjust its prices to compete with recent offerings from Apple and Amazon? We bring you more insightful Spotify HiFi leaks as they happen.Spotify CEO Daniel Ek has hinted that the delay of the streaming service’s HiFi subscription tier is related to licensing issues. Since then, Apple Music has introduced lossless and spatial audio at no additional cost. Spotify originally announced Spotify HiFi in February, revealing that it had CD-quality designs on a subscription level that would hit the market as an add-on to Spotify Premium in 2021. More precisely, the tipster’s screenshots seem to fit together with today’s video leak. A few months ago we reported how TheMonarc Apparently the Spotify HiFi menu was lurking in the company’s iOS app.
Nickx000x isn’t the only clever ‘Redditor’ to come across a revealing bug. The tour ends with a “Get access to HiFi” button, but it doesn’t appear to be live yet. The tour explains “how to get the full HiFi experience” and why Spotify Connect is “the best way to listen to HiFi” (Spotify HiFi-compatible devices are marked with an icon). It shows a striking green “HiFi” logo that merges into a welcome page and leads to a “quick backstage tour”. The clip already made it to YouTube – and you can check it out below.
The caption reads: “Here is a little foretaste of the upcoming HiFi onboarding process due to the modification of the app.” So pretty clear. The 57 second video that appears to be real was shared by the user Nickx000x. A leaked video posted online by a Reddit User, seems to be offering a welcome tour of the streaming giant’s much-anticipated lossless audio plane. It looks like the launch of Spotify HiFi may be imminent.
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